Implement a PR Strategy in 7 Days ~~ Building publicity for you and your business can be done one day at a time.

Implement a PR Strategy in 7 Days

Building publicity for you and your business can be done one day at a time.

Q: I want to generate publicity for my business, but I don't really know where to start or how to go about it. Can you help?

A: Here's how to generate publicity for you and your business by spending just a little of each of the next seven days on PR:

Day 1: Determine your target.

Make a list of all the publications in your target market area. These will most likely be newspapers, such as weekly newspapers, daily newspapers, regional business journals, free about-town advertising fliers and chamber of commerce newsletters. I would shy away from national publications unless you have a dynamite national story or you have a connection at a national publication. Next, determine the radio and television stations in your target market area. This includes AM, FM, public radio, college radio stations and the like.

7 Ways to Unlock Innovation ~~ ADVANCE GRAPHICS (INDIA)

7 Ways to Unlock Innovation

Most organizations fail to sustain growth over the long term because they are not able to innovate on a systematic basis. Even when we talk about large, presumably successful companies, there is a clear pattern where they create radical innovations once or twice, and after that they rely on “incrementalism”. Companies focus on doing better or more (of the same) things, when they should rather focus on doing different things. Below you will find 7 ways to unlock innovation. Bear in mind that most of those measures can be applied by a single individual, so make sure you shake things up on your company.

Quick Guide to File Compression ~~ ADVANCE GRAPHICS TUTORIAL

Quick Guide to File Compression

If you have owned your computer for a year or more, you have probably run into the problem of large files, and hard-drive space. The salesman’s promise, “You’ll never use all the space on this computer!”, sounds more and more like so much advertising. Once you actually start to use the computer for more than just the occasional game of solitaire, all of the programs, video games, and assorted emails begin to stack up. Before you know it you may start getting warning messages like, “Hard-drive space is running low. Do you want to clean up some files on your computer?”

How To Use Fonts (And Why You Should Care) ~~ ADVANCE GRAPHICS TUTORIAL

How To Use Fonts (And Why You Should Care)
Communication, both face-to-face and in writing, occurs on two levels: verbal and non-verbal. To achieve maximum impact, it is essential that this dual communication consistently corresponds. Think about it. Would you find a snickering salesperson persuasive? Would you find a monotone motivational speaker inspiring? No. Not any more than you find your state Congressperson sincere. Why? Because communication is more than just words. Because, quite simply, presentation matters. In writing, size does matter. And spacing. And color. And everything else.

ADVANCE GRAPHICS TUTORIAL ~~ Know Your PDF

Know Your PDF

A great, yet cryptic, philosopher king once said: "To know PDF is to know the universe." Is this true, you expectantly ask? Is this really true? Well no, sadly it is not. But don’t be disheartened, for the truth about PDF is of far more practical value (albeit far less philosophical value). In truth, to know PDF is to know a dynamic and versatile file format that can dramatically simplify and expedite document viewing, integration, and printing. So while it might not bring epiphany, PDF can most certainly bring efficiency.

ADVANCE GRAPHICS TUTORIAL ~~ Tips on Paper Selection

Tips on Paper Selection
Choosing the right paper for a printing job can be a daunting task. It doesn’t have to be though. When selecting the best paper type for a particular job, you’re often faced with an overwhelming number of options. Asking your printer for “white” is like asking your waiter for “food” — you’ll have to be more specific than that.
To the educated consumer, the choices don’t seem nearly as intimidating. Before you order though, you’ve got to know the menu. Paper has ten characteristics that affect its cost and appropriateness for a given job.
Surface

ADVANCE GRAPHICS TUTORIAL ~~ Writing Effective E-Mail Copy

Writing Effective E-Mail Copy

Many e-mail users go through dozens, even hundreds of spam messages mail (unsolicited commercial e-mail, the online equivalent of mass direct mail) every day. And just as many people throw away junk mail, Internet users often delete spam e-mail without reading it. Though it’s nearly impossible to craft direct e-mail that everyone will read, there are some effective techniques for increasing response levels.